Is Your Farm Ready for the Future? Part two.

Artificial Intelligence, Robots and Virtual Reality


When we think of robots, AI or virtual reality we probably think of the movie I Robot, or the Holodeck from Star Trek, but augmented reality is already being used in some sectors to train staff remotely. “What would it be like if I could call a dealer and put on a set of goggles and he walks me through how to reassemble my bailer,” says Seymour. “How does that change how we look at agriculture labour and the type of skills we need? How does it change how we interact with our dealerships? They are doing this already in other sectors; it’s just not quite agriculture ready.”

In a number of industries, robots have been welding, painting and doing other functional tasks for decades. Robotic milkers in dairies have freed up producers to focus to cattle health and helped solve challenges in recruiting labour. In horticulture, a prototype robotic apple picker is being developed that identifies when the apple is ripe and picks it.

Driverless technology is going to be a real game-changer. A modern electric vehicle has only 21 moving parts compared to 2000 in a conventional vehicle. As this next generation technology continues to develop, there may be no need for dealerships because there are no maintenance issues, said Seymour. “What does that look like in Ag equipment if we could redesign the engines on equipment? Our service needs change dramatically,” he added.

SeedMaster has already developed DOT, a driverless air drill with a roller, grain tank and sprayer. “DOT can cover 2,500 acres, so will the next generation of modern farm be built on 2,500-acre increments,” said Seymour. “This technology is here. Their challenge is there’s no regulatory platform yet to driving on the road to haul it from field to field.”

3D printing is another technology already in use that could potentially revolutionize farm equipment dealerships. “A modern dealership with a 3D printer might have a whole bunch of polymers and we send in the code to print the belt, bearing and bolt just in time to deliver,” said Seymour. “Some farm equipment dealers with multiple locations have $15 million in overhead just carrying parts. So, what would it take to get that off the books? Does that change how we manage our inventory at dealership level? Does it drive efficiency to the Ag market, absolutely?”

Connecting and Managing Data

Most farmers already collect data, whether it’s from the yield monitor on the combine or satellite imagery of their fields. The future will be about connecting that data so farmers can make better management decisions and be more transparent and accountable to increasingly discerning consumers who want to know where their food is coming from.

“Where we’re heading with data management is the de-centralization of data,” said Seymour. “It’s housed all over and it’s rooted in blockchain. Most people have heard of the virtual currency, Bitcoin. Blockchain is the process by which this money moves around.”

Blockchain is a software platform for digital assets that is mainly being used by financial institutions and stock exchanges to handle transactions. It uses distributed ledger technology (DLT) that creates a digital, de-centralized, public ledger that eliminates human error and is less likely to be tampered with, which helps prevent fraud.

Seymour believes blockchain technology could and will move traceability to another level. “Farmers would have a ledger, which would be the blockchain where they input their data at farm level and anybody can access it at any time,” he said. “Consumers will want to know which crop protection tools you used, how your cattle were fed, and any data you have would be loaded in the system. This isn’t very far away.”It’s an emerging risk management tool in the food and food processing industries,” says Seymour. “Inevitably, it will eventually flow to farmers.”

Helping to make these technologies possible is the development of sensors, which is a huge growth industry. As sensors are developed for every application imaginable, they become exponentially cheaper and more useful in our daily lives.  “If young people aren’t sure what to do in their careers, go to school and learn math, learn how to write algorithms and interpret data because that’s where the real money is going to be made is by the people who can take the data you’re collecting and turn it into knowledgeable decisions that we can learn to use,” said Seymour.

A great example is in irrigation he added. Today, we have soil sensors in irrigation that detect when it’s dry and turn on the water. The next generation of sensors and data management will say the soil is dry, the plant’s in the two-leaf stage, the weather forecast calls for two-tenths of rain in three days, now turn on the water. “That’s where this industry is heading so the kind of skilled jobs we need in agriculture is going to be how we fix the sensors and how we manage the data within the sensors,” said Seymour.

Coming soon: Is Your Farm Ready for the Future? Part three…Genetics, Plant and Cultured Proteins

©2018, Angela Lovell.

For permission to publish or reproduce this article contact Angela Lovell Communications below:


Is Your Farm Ready for the Future? Part one.

drone-landing-mbfi-tour-aug-2017.jpgWe always tend to think that we are at the pinnacle of the technology revolution as we look back and see the pace of change in everything from cell phones to driverless cars. But there are companies everywhere developing futuristic technologies that are going to impact our lives and our livelihoods in ways at present unimaginable.

Marty Seymour, Director of industry and Stakeholder Relations at Farm Credit Canada recently addressed the Manitoba Beef Producers Annual General Meeting about some of the hottest trends in technology that could disrupt agriculture and food production.

“The most productive period in the United States was yesterday,” said Seymour. “We produce more stuff today than we did yesterday and the day before. The pace of change is much faster because our economies are bigger, there are more people and there are more things driving it. When I think about the future, having experience is no longer an advantage. It only means you’re an expert in the past, and I believe we need to be thinking ahead to what is coming.”

Consumer Goods Driving Innovation

A lot of investment is being poured into developing all kinds of technology that serves consumers from artificial intelligence (AI) to digital devices. “A lot of the technology is going come out of consumer driven products and agriculture will win on this one because the consumer stuff drives the price down,” says Seymour. “I think we need to think bigger, and I’m not suggesting you need to have every one of these technologies, but be mindful that someone else is and you have got to find what works for you and what’s going to work on your farm.”

If you use a cell phone you are using AI whether you realize it or not. Apps like SIRI, Amazon ECHO and Google Home are using our devices to connect everything in our lives ostensibly to make our lives easier. This is known as the Internet of Things (IoT) and most of the research dollars going into IoT are for things such as Smart Homes, Smart Wearables, Smart Cities and Connected Cars, while agriculture is bottom of the list.

Smart Farming

Farmers are soon going to hear the term ‘smart farming’ a lot more often. Smart farming is basically the advanced use of information and communications technology that goes way beyond just precision agriculture, UAVs or GPS. It involves the collection, connection and management of vast amounts of data, and implementation of advanced robotics and AI throughout all levels of agricultural production.  Large companies like Google, Microsoft and IBM are investing heavily in things such as Smart homes and wearable devices, but are only just starting to look at agriculture.  “We are on their radar, but we’re not top of mind,” says Seymour. “My challenge to our industry is how can we get into the conversation?”

That said, agriculture is already benefitting in some areas from investments made in consumer items, and specifically from the toy industry. Agriculture has been an enthusiastic adopter of infrared technology and Unmanned Aerial Vehicles (UAVs) but it was the toy industry that made UAVs effective and affordable for farmers to use. “When the first UAVs hit the market in agriculture they were worth $8,000 to $10,000 and they didn’t fly really well, and you had to get your own camera and tape it to the thing,” said Seymour. “The toy industry came along and made stable UAVs with good cameras, and now you can put a drone in the air for $600 and do a great job of flying over fields. We benefit from all the research in consumer products as it spins off into agriculture.”

Coming soon: Is Your Farm Ready for the Future? Part two…. Artificial Intelligence, Robots and Virtual Reality

©2018, Angela Lovell.

For permission to publish or reproduce this article contact Angela Lovell Communications below:


Where did you get that pen?

I have had several people ask me where did I get the beautiful pen in the header image of my website.

The answer: Cotswold Pens. During a visit to my home town of Witney in Oxfordshire, England I came across Andy King and his hand crafted pens at the local Farmers Market.


Image: Angela Lovell

Andy makes his pens from sustainably and responsibly sourced woods from around the world. The Bolt Action Bullet pen you see in my picture is made from Berberis, a wild shrub that grows on his family farm.

In our high-tech world of texting and keyboards, it’s a treat to put such a beautifully crafted pen to paper.


Robynne Anderson has a true passion for agriculture and people.

Robynne Anderson got the call to tell her she had been nominated to the 2017 Canadian Agricultural Hall of Fame (CAHF) as she was about to board a plane to Rome for meetings at the United Nations.Robynne-Emerging-AG-025-small

Anderson’s induction into CAHF is a culmination of a lifetime’s work serving agriculture, which began on the family grain farm founded by her grandfather. Although she helped out with the chores like any other farm kid, her goal was to become a history professor.

While attending Carlton University to take a history degree, she worked as a Page in the House of Commons as part of a government scholarship program.

“I was working for the Deputy Prime Minister of Canada, who became Minister of Agriculture when the then serving Minister of Agriculture was sadly diagnosed with cancer and had to leave his post quite quickly,” says Anderson. “The team in the office was trying to decide how to divide up the additional work and they said you’re from the farm, you should go over to agriculture.”

Anderson wasn’t sure this was the best plan, because she hadn’t taken much interest in many aspects of the family farm. She was surprised, however, when she went over to the Department of Agriculture, just how little people, in general, seemed to know about farming.

“I learned very quickly that the things I considered to be the most basic understanding of agriculture were not necessarily common knowledge,” says Anderson. “One day they were looking at pictures from a meeting in Saskatchewan and I knew it was a Massey Ferguson combine in a barley field. I felt like everybody would know that but I realized that, in fact, everybody didn’t know that. It was a lightning bolt moment for me and that’s how I embarked on my career trying to combine an understanding and a passion for agriculture with an ability for people who need to communicate about it, and work on policy environments, to be able to bridge that divide between what they understand in a farm context and how that actually meets the rest of the world.”

Helping secure land tenure for women farmers

One of the highlights of Anderson’s political career was as a member of the United Nations Committee on Food Security, where she helped to negotiate and develop the Voluntary Guidelines on Governance of Tenure, a proactive document that emphasizes the importance of secure land tenure for women in agriculture globally.

“A group of us worked to raise these questions about land tenure more profoundly,” she adds. “Over the course of several years, a document was negotiated called the Voluntary Guidelines on the Governance of Tenure. I sat through those and we raised the bar on the discussion about how securing land tenure underpins the success of women, as well as access to finance and the ability to access markets.”

“People often don’t appreciate that globally women represent about 60 to 70 per cent of the world’s farmers and in many parts of the world women do not have access to land ownership,” says Anderson. “The question of land tenure underpins success in agriculture. If you don’t have the security of your land, you don’t get access to credit then you don’t have the same ability or incentive to steward your land. You don’t have the options for a multi-generational transfer, and the security of the infrastructure one needs to farm comes into question.”

Back to Manitoba

After spending some time working as a legislative assistant in Ottawa, where she also worked on the new Plant Breeders’ Rights Act, Anderson felt it was time to go back to Winnipeg, Manitoba and pursue her other passion, as a communicator. She started Issues Ink, a consulting and publishing business which published a number of business-to-business magazines for different sectors of the agricultural industry.

“I realized that there was a communications gap that was bigger than simply policy issues, it also reflected how people were sharing information inside the agriculture sector,” she says. “I had the opportunity to build a number of publications; ultimately I think we had nine different titles that focused on agricultural communications inside sectors. I combined the work of my father on the farm with the work of my mother who was the head of university relations at the University of Winnipeg. We often used to laugh that I was a marriage of Bob’s work and Joan’s work.”

More women leaders in agriculture

The fact that all three of the 2017 CAHF inductees are women, is a reflection that cultural attitudes to women in agriculture are changing, says Anderson. “I’d like to think the induction ceremony is a sign that our time has come,” she says. “Only five women are in the CAHF right now out of 210. That is a reflection of reality. It’s also a reflection of culture and perhaps that culture really has begun to change with three women being inducted. I hope this is a foreshadowing of many more women to come because there have been more women leaders than five, so we need to do a better job of nominating our women leaders and celebrating them. I think it will begin to become more evident about the long-term impact women have had in agriculture.”

When Anderson began her agricultural industry career in her 20s, she was often the only woman in a room of 200 men at meetings. Today that’s rarely the case, which she sees as an indication that attitudes have changed a lot towards women in leadership and decision-making roles.

“We have an increasing number of women who are in senior leadership roles inside agribusiness and also inside the association environments that support the underpinnings of agriculture,” she says. “Globally, we have probably about 50 per cent women leading international associations.”

Anderson believes there are many factors influencing this shift, with more and more female university graduates and women engaging in all aspects of society.

“I don’t think agriculture is completely isolated in this. It’s part of a much larger trend,” she says. “I think the role of women on the farm has been a unique element to this. In every farm family I knew growing up, women had important roles but there was always the assumption that it would be the husband who went to the meeting or was the formal “representative” of the farm. The thing that’s really shifted is, we just don’t accept that as a given. In many ways, lots of women for generations have been underpinning the agriculture sector and engaged. We are now beginning to talk about it, celebrate it, and acknowledge it. The more we do that, the more presumptions there will be that daughters will inherit farms, and rent land and that women will be presidents of grain companies. Where once the son was the one who would inherit the farm, now I think farm families look at all the kids to decide which one is  most suited to take over the farm.”

Women are much more active off the farm too – serving on farm groups and the boards of industry associations, which leads many more women into roles as influencers in the industry.

“You graduate to leadership after participation so a generation of leaders before me got in there and were active and then my generation has come along and we’re not only active but we invest right from the start so it’s easier to graduate into leadership roles,” says Anderson. “Increasingly, when you see women in leadership roles in organizations, there’s a growing respect for the skills women bring to leadership and they bring some special qualities to it.”

Leadership roles often involve multi-tasking, something women are very good at, which is a result, says Anderson of women often taking a wider view of things.

“I think women are good at multi-tasking not only from the sense of doing multiple things at once, but seeing the arc of all things,” she says. “Women have traditionally been in roles where for the past two or three generations they have been working and managing households. I think that’s something farmers in general are good at. You understand that you’ve got to grease the machines, do the maintenance in the winter, seed in the spring, manage the spraying and the good stewardship of that, and when you are ready to harvest, if you haven’t got the combine fully operational when the crop is ripe, it’s going to break down. That whole arc in that participation, agriculture is uncommonly good at. We sometimes feel marginalized in agriculture but we punch above our weight globally, especially in Canada, where we’re less than two per cent of the population. We’re good at pulling together and expressing our interests, our passion for rural communities, and our passion for food.”

Women mentoring women

Anderson says she has been fortunate to work with – and mentor – many intelligent, creative and passionate women over the course of her career, but she thinks there is still a need for more special programming to help women learn leadership skills.

“Some of that is going to come naturally because we see more women run agricultural businesses like I did with Issues Ink and with Emerging Ag where we’re able to hire young women and mentor them and grow their careers,” she says. “We need proactive engagement at every level to help all young people in agriculture succeed.”

Currently, Anderson has her hands full with her business, Emerging Ag, which is focusing on improving agriculture and food production worldwide.

“We are interested in how we garner more respect for the agriculture and food sectors and  want to be part of practical solutions to the challenges of improving agriculture,” says Anderson. “Those challenges are highly varied. In a development context, the reality is almost a billion people who are farmers live below the poverty line. The very concrete things we need to do to change that have everything to do with the farming lives of people in Canada. They need good quality seed, they need land tenure, they need access to great extension services and knowledge sharing, they need the machinery and inputs to be successful at growing that crop, they need grain storage and ways to reduce their losses, they need access to markets and they need awesome agricultural research to fuel that whole process.”

All of these things that ignite Anderson’s passion led her to found Farming First, a global coalition for sustainable agricultural development.

“Those are the pillars of Farming First and the reality is in Canada we need to have conversations about how we do them and how we connect better to consumers so they have respect for those roles, and continue to improve the way we farm and do great things for the environment,” says Anderson. “But when we work on a development context, some of the access questions are very different. It’s a privilege to be able to span that horizon and have some practical, on the ground reality to take to international forums and help people think concretely about what they need to be able to help farmers.”

What’s next?

In our next blog post we will feature the story of another 2017 CAHF inductee, Jean Szkotnicki who talked with us about her induction, what led her to her career path, and her views on the changing role of women in agriculture.

Contact us today to find out how our compelling storytelling style and attention-grabbing, professional graphic design can help you get noticed and generate sales and success.


All women inductees to the 2017 Canadian Agricultural Hall of Fame.

For the first time in its 57–year history, inductees to the Canadian Agricultural Hall of Fame (CAHF) are all women.

A ceremony to formally induct agricultural publisher and consultant, Robynne Anderson, livestock photographer, Patty Jones and Jean Szkotnicki, President of the Canadian Animal Health Institute takes place on Thursday, November 30, 2017 in Calgary, Alberta.

The Canadian Agricultural Hall of Fame Association honours and celebrates Canadians for outstanding contributions to the Agriculture and Food Industry and publicizes their achievements in Canada. Portraits of all inductees since 1960 hang in the CAHF Gallery at the National Trade Centre in Toronto, Ontario.

Prior to this year, only five women have been among the 210 inductees into the CAHF. “I am personally thrilled that more Canadian women are being recognized this year for their extraordinary accomplishments in the Canadian agriculture industry,” said Herb McLane, President of the Canadian Agricultural Hall of Fame Association in a press release. “This year’s three inductees have contributed to the strength and health of our industry from very different perspectives – covering the animal health sector, publishing and consulting, and livestock photography…It is very heartening to be recognizing the outstanding contributions these three women continue to add to the Canadian agricultural industry.”

Robynne Anderson – “Our time has come.”

Robynne-Emerging-AG-025-smallRobynne Anderson began her career as a legislative assistant to the Deputy Prime Minister’s Office, working on the new Plant Breeder’s Rights Act. Her knowledge of agriculture and experience in government led her back to Manitoba where she created Issues Ink, a consulting and publisher company that produced several business-to-business, agricultural magazines. Robynne now lives in Calgary where she operates Emerging Ag – an agricultural consulting firm.

Anderson knew nothing about her nomination to the CAHF. “When I got the call I was shocked and touched,” she says. “I’m honoured to work with a lot of great people and at a certain level, I’m not sure that I’m particularly the one who should be receiving this honour. When I think about the likes of Cora Hind, I am honoured to be in such company.”

The inductions are a reflection that cultural attitudes to women in agriculture are changing, says Anderson. “I hope this is a foreshadowing of many more women to come because perhaps they haven’t been nominated as much as they should. We need to do a better job about nominating our women leaders and celebrating them and I think the long-term impact women have had in agriculture will begin to become more evident. We have an increasing number of women who are in senior leadership roles inside agribusiness and also inside the association environments that support the underpinnings of agriculture. Globally, we have probably about half and half of women leading international associations versus men so I really do think our time has come.”

Women are an important part of agriculture.

Jean Szkotnicki Photo.pdf

For the past 25 years, Jean Szkotnicki has led the Canadian Animal Health Institute in advocating for Canadian veterinary pharmaceutical companies while balancing the needs of livestock producers. A champion for antimicrobial stewardship, Jean was instrumental in ensuring antimicrobials are used properly as part of a “one health” approach to human and animal antibiotic use in Canada.

“It’s a surprise, and an honour and very humbling to be nominated,” says Szkotnicki. “Some of the people in the Hall of Fame have been my mentors over the years and to be considered in the same league with them is overwhelming. To be recognized for your work is just wonderful.”

Szkotnicki says this year’s all female CAHF inductees sends a clear message that women are an important part of agriculture. “It shows that women are competent, high energy, and collaborative. In the future, there will be just as many women being nominated as there were men as we continue to see more and more women in agriculture recognized for their roles.”

A lifetime serving the Canadian dairy industry.
Patty Jones May 17

Patty Jones has spent the last 44 years building her world-renowned, livestock photography business.  Her library contains more than 70,000 animals from all breeds. She is the official photographer to the Royal Agricultural Winter Fair in Toronto. Patty also buys, sells and breeds dairy cattle on the family farm, Silvercap Holsteins near Puslinch, Ontario.

In following blog posts, we’ll tell you these amazing women’s stories. They talked to us about their Hall of Fame induction, what led them to their career paths, and their views on the changing role of women in agriculture.

Contact us today to find out how we use compelling storytelling, and attention-grabbing, professional graphic design to get our clients noticed and generate sales and success.

Manitoba Friendly to Young Farmers

According to the 2016 Census of Agriculture, Manitoba has the largest proportion of farm operators under 35 years of age and the second youngest population of farm operators in Canada.

Overall, the number of young farmers across the country has increased by three percent from 2011, the first time this age category has grown since 1991. They include young farmers like Ryan Boyd, who is challenging assumptions and bringing new ideas to develop a regenerative model for his family farm near Forrest, Manitoba.

Interestingly, young women seem to be entering the industry at a faster pace than young men. Agricultural operations with only female operators under the age of 35 has grown by 113 per cent to 1,045 in the past five years. Margaret Rempel, a hog producer from Ste. Anne, Manitoba and Jeannie Van Dyk of Lellavan Farms, a dairy operation near Noel Shore, Nova Scotia have been leading the trend of women in agricultural management roles for years. Read more about them in the Country Guide article, Plowing the Glass Ceiling.

stats can census 2016 infographic

More Young People Renting Land

With agricultural land prices continuing to increase across the country, it’s not surprising that young farmers tend to rent more land than more established operators. Just over 50 per cent of farmers aged 35 and under rented land from others, compared with 35 percent of other operations.

Alternative land-use agreements, such as crop-sharing and rent to owns have also increased. With a crop-share, the landowner and farmer share in the risk and the rewards of crops grown on the land. Read about the Toews and Halls who have a unique Farm Services arrangement that benefits both couples at different stages in their farming careers.

As you will see from these articles, our team here at A L Communications know agriculture well, which is why we are able to effectively tell the stories of our clients serving this sector to help them become more authentic and respected in the eyes of their customers.

Contact us today and let us tell YOUR story.

Watch for our new blog coming this summer

We’ll be launching a new blog this summer that will discuss issues relevant to some of the work that we do here at Angela Lovell Communications.

As well, we’ll be highlighting events and news from the industries we specialize in – primarily agriculture, health, small business and entrepreneurship.

Make sure you follow us to keep up with our news!